The Checklist Manifesto: How to Get Things Right Atul Gawande
Subject To Change: Creating Great Products & Services for an Uncertain World Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Managing as Designing 
New Service Development and Innovation in the New Economy Bo Edvardsson, Anders Gustafsson, Michael D. Johnson, Bodil Sanden
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value 
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures Dan Roam
Bringing User Experience to Healthcare Improvement: The Concepts, Methods and Practices of Experience-based Design Paul Bate, Glenn Robert
Systems Thinking in the Public Sector: The failure of the reform regime... and a manifesto for a better way John Seddon
The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community Ray Oldenburg
Designing for the Digital Age: How to Create Human-Centered Products and Services Kim Goodwin
Service Management and Marketing: Customer Management in Service Competition Christian Grönroos
The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization Thomas Kelley, Jonathan Littman
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
The Elements of User Experience: User-Centered Design for the Web and Beyond Jesse James Garrett
Nudge: Improving decisions about health, wealth and happiness Richard Thaler, Cass Sunstein
From Products to Services: Insights and experience from companies which have embraced the service economy Laurie Young
Design and Creativity: Policy, Management and Practice 
Sketching User Experiences: Getting the Design Right and the Right Design Bill Buxton
Glimmer: How Design Can Transform Your Life, Your Business, and Maybe Even the World Warren Berger
Life Inc.: How the World Became a Corporation and How to Take It Back Douglas Rushkoff
Design for the Real World: Human Ecology and Social Change Victor Papanek
Design and the Elastic Mind 
Educating the Reflective Practitioner: Toward a New Design for Teaching and Learning in the Professions Donald A. Schon
The Universal Traveler: A Soft-Systems Guide to Creativity, Problem-Solving, and the Process of Reaching Goals Don Koberg, Jim Bagnall
Design Research: Methods and Perspectives 
Envisioning Information Edward R. Tufte
The Experience Economy: Work Is Theater & Every Business a Stage B. Joseph Pine, James H. Gilmore
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Chet Holmes
Purple Cow: Transform Your Business by Being Remarkable Seth Godin
Mental Models: Aligning Design Strategy with Human Behavior Indi Young
A Fine Line: How Design Strategies Are Shaping the Future of Business Hartmut Esslinger
Universal Principles of Design William Lidwell, Kritina Holden, Jill Butler
Co-Design: A Process of Design Participation Stanley King, Merinda Conley, Bill Latimer, Drew Ferrari