Purple Cow: Transform Your Business by Being Remarkable
Seth Godin
Publication Date
November 2002
Portfolio Hardcover
The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?

Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.

Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.

You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.

Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.

Purple Cow: Transform Your Business by Being Remarkable
Filed under: remarkable, different, unexpected, delightful, special, unique, best.
 Rate this book
Guest tags and ratings are provisional. Sign in to confirm.
Share your perspective. Does this book belong in the service design canon? What are the most important points to take away? Please share any links to reviews or other information regarding this book or its themes.
Your Name *
E-mail Address *
Check your inbox for confirmation after you submit your comment. Follow the link in the e-mail for approval. You should only need to do this once.