This classic book, as relevant as ever and updated, provides a set of ideas which has proved its power and validity beyond the fads of the moment, over an extended period of time. A book that is at the same time very holistic and conceptual, and yet both easy to grasp and to translate into practical action.
The book stresses the need for a streamlined service management system and analyses and illustrates growth strategies and the nature of innovation — but above all it emphasizes the special role played by good leadership. In particular, this edition looks at the role of technology in services as well as — more generally — the role of services in society.
Of great value to managers and academics involved in the service industry this practical book, which has been translated into eight languages, will stimulate people to analyse and act on their situations.
Service Management: Strategy and Leadership in Service Business | Rate this book |
