The Design of Business: Why Design Thinking is the Next Competitive Advantage Roger L. Martin
Managing as Designing
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
From Products to Services: Insights and experience from companies which have embraced the service economy Laurie Young
Service Breakthroughs James L. Heskett
A Fine Line: How Design Strategies Are Shaping the Future of Business Hartmut Esslinger
The Experience Economy: Work Is Theater & Every Business a Stage B. Joseph Pine, James H. Gilmore
Glimmer: How Design Can Transform Your Life, Your Business, and Maybe Even the World Warren Berger
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Chet Holmes
Purple Cow: Transform Your Business by Being Remarkable Seth Godin
Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace Gordon MacKenzie
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder, Yves Pigneur