This book presents the emerging and increasingly important field of service design. Birgit Mager, Köln International School of Design and Service Design Network, Ezio Manzini, Politecnico di Milano, and Stefan Holmlid, University of Linköping, discuss the general background and methodology.
Design thinking and innovative methods work as tools for co-creating services and desirable value propositions. Service design is a tool for designing a more sustainable society. Interaction design offers us insight into creating more user-oriented services.
The book begins with an excellent introduction to service design by Satu Miettinen. It includes a detailed 10-page glossary on the subject.
The balance of the text is divided into three sections. The first expands on the overview and is comprised of five essays: "Service Design as an Emerging Field" by Birgit Mager, "Service Design in the Age of Networks and Sustainability" by Ezio Manzini, "Service Designers' Methods" by Satu Miettinen (editor), "From Interaction to Service" by Stefan Holmlid and "Developing Service Design Education" by Katri and Jukka Ojasalo.
The next section, on service design practice, also features five essays: "Can Designers Help Deliver Better Services?" by Fran Samalionis of IDEO, "Frameworks for Structuring Services and Customer Experiences" by Mikko Koivisto (editor), "Designing Public Services" by Paul Thurston of ThinkPublic, "Who Do We Think We Are? by Arne van Oosterom of DesignThinkers, and "Service Design as a Tool for Innovation Leadership" by Kai Hämäläinen and Miia Lammi.
Finally, an interesting collection of case studies rounds out the book: "Service Design Pressure Cookers" by Remko Van Der Lugt, "Service Design for Social Innovation" by Miaosen Gong, "Relational Services and Conviviality" by Carla Cipolla and "Service Design in Tourism" by Marc Stickdorn.
The book is published in co-ordination with Kuopio Academy of Design.
Designing Services with Innovative Methods: Perspectives on Service Design By Satu Miettinen, Mikko Koivisto
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