Innovation guided by design has come to complement the vision of the market that to innovate it is necessary to focus on the development or integration of new technologies and the opening and/or serving of new markets.
As well as these technological and market factors, the design thinking consultancy innovates principally by giving new meanings to products, services or relationships.
By challenging the standard patterns of thought, behaviour and feeling, “design thinkers” create solutions which bring new meanings and which stimulate the various aspects (cognitive, emotional and sensory) involved in the human experience.
The objective of this book is to spread the use of design culture as a strategic tool for businesses, together with the idea that financial returns are often linked with the ability to approach old issues from new angles. This book presents stages, techniques and tools illustrated through genuinely Brazilian cases to inspire and aid in the work towards innovation.
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Eight Comments
Isac Amaralon April 18, 2013 6:27pm
This is a readable book suitable for anyone interested in Design Thinking. The book caters to both beginners and experienced professionals. I recommend!
Marcelo Calvoon April 18, 2013 6:52pm
I’ve read many books related to Creativity and Inovation over the course of my life. But this book goes straight to the point. I highly recommend it. I highly recommend it!!!
Marcelo Calvoon April 18, 2013 6:54pm
I’ve read many books related to Creativity and Inovation over the
course of my life. But this book goes straight to the point. I highly recommend it!!!!
Paulo Cesar Alveson April 18, 2013 11:22pm
Hi everybody!
I really recommend this book for people who want to use a new way to make changes. The focus of this book is to show how to create the desire for new projects focusing on business.
Sofia figueiraon April 18, 2013 11:42pm
I recommend it!
Juliana Paoluccion April 19, 2013 2:40pm
Practical and straight to the point, this book is a great guide for the ones who want to shift the traditional business mindset to a creative and user centered way of thinking. I definitely recommend!
Maria Carolina Barbosa Garciaon April 19, 2013 2:40pm
Great book--combines the strategic, design and commercial nicely.
Design Thinking - Business Innovation By Maurício Vianna
Ysmar Vianna
Isabel K. Adler
Brenda Lucena
Beatriz Russo
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Design Thinking - Business Innovation Filed under: design thinking, service design, business innovation, mjv, technology, and, innovation, aproach, design, service thinking, excellent!, basedservice, delivery. 
