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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder, Yves Pigneur
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Highly rated with established community support.

The Design of Business: Why Design Thinking is the Next Competitive Advantage Roger L. Martin
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown

Highly rated with growing community support.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries
101 Design Methods: A Structured Approach for Driving Innovation in Your Organization Vijay Kumar
Design Thinking: Business Innovation Mauricio Vianna et al.
Where Good Ideas Come From: The Natural History of Innovation Steven Johnson
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean Roberto Verganti
A Fine Line: How Design Strategies Are Shaping the Future of Business Hartmut Esslinger

Highly rated but with minimal community notice.

Design Thinking - Business Innovation Maurício Vianna Ysmar Vianna Isabel K. Adler Brenda Lucena Beatriz Russo
The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations Lucy Kimbell
Service-Dominant Logic: Premises, Perspectives, Possibilities Robert F. Lusch, Stephen L. Vargo

Highly rated books published more than 15 years ago.

From Products to Services: Insights and experience from companies which have embraced the service economy Laurie Young
New Service Development and Innovation in the New Economy Bo Edvardsson, Anders Gustafsson, Michael D. Johnson, Bodil Sanden
The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization Thomas Kelley, Jonathan Littman
The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell

Four star rating with growing community support.

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage Adam Richardson
Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design Heather Fraser
Designing for Growth: A Design Thinking Toolkit for Managers Jeanne Liedtka, Tim Ogilvie

Three star rating with established community support.

Service Design: Practical Access to an Evolving Field Stefan Moritz

Three star rating with growing community support.

We-Think: Mass innovation, not mass production Charles Leadbeater
Uncommon Service: How to Win by Putting Customers at the Core of Your Business Frances Frei, Anne Morriss

Books with no star rating.

Design-inspired Innovation James M. Utterback, Bengt-Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, Roberto Verganti
The Third Teacher: 79 Ways You Can Use Design to Transform Teaching & Learning Inc. OWP/P Cannon Design, VS Furniture, Bruce Mau Design
Seizing the White Space: Business Model Innovation for Growth and Renewal Mark W. Johnson