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Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis Jon Kolko
This is Service Design Thinking: Basics - Tools - Cases
In the Bubble: Designing in a Complex World John Thackara
Sketching User Experiences: Getting the Design Right and the Right Design Bill Buxton
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder, Yves Pigneur
Must Read

Highly rated with established community support.

Service Design: Practical Access to an Evolving Field Stefan Moritz
Bringing User Experience to Healthcare Improvement: The Concepts, Methods and Practices of Experience-based Design Paul Bate, Glenn Robert
The Design of Business: Why Design Thinking is the Next Competitive Advantage Roger L. Martin
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
Design at Your Service Xenia Viladas
If Disney Ran Your Hospital: 9 1/2 Things You Would Do Differently Fred Lee
Foundation

Highly rated with growing community support.

Wired to Care: How Companies Prosper When They Create Widespread Empathy Dev Patnaik
Glimmer: How Design Can Transform Your Life, Your Business, and Maybe Even the World Warren Berger
Branded Interactions Marco Spies
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean Roberto Verganti
A Fine Line: How Design Strategies Are Shaping the Future of Business Hartmut Esslinger
Storytelling for User Experience: Crafting Stories for Better Design Whitney Quesenbery, Kevin Brooks
Service Design Book Colin Rudd, Vernon Lloyd
Touchpoint: The Journal of Service Design
Mental Models: Aligning Design Strategy with Human Behavior Indi Young
Design and the Elastic Mind
Design for Services Dr Anna Meroni, Dr Daniela Sangiorgi
101 Design Methods: A Structured Approach for Driving Innovation in Your Organization Vijay Kumar
Design Thinking: Business Innovation Mauricio Vianna et al.
Designing Interactions Bill Moggridge
The Value of Nothing: How to Reshape Market Society and Redefine Democracy Raj Patel
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers Dave Gray, Sunni Brown, James Macanufo
Discovery

Highly rated but with minimal community notice.

Design Thinking - Business Innovation Maurício Vianna Ysmar Vianna Isabel K. Adler Brenda Lucena Beatriz Russo
Service Design: From Insight to Implementation Andy Polaine, Lavrans Løvlie, Ben Reason
Service Design by Industrial Designers
Service Design with Theory
Service Design for Business: A Practical Guide to Optimizing the Customer Experience Ben Reason, vlie, Lavrans LÃ, Melvin Brand Flu
Personal Revolutions: A Short Course in Realness Mr Oli Anderson
Value Proposition Design: How to Create Products and Services Customers Want Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Classic

Highly rated books published more than 15 years ago.

The Experience Economy: Work Is Theater & Every Business a Stage B. Joseph Pine, James H. Gilmore
The Design of Everyday Things Donald A. Norman
Universal Principles of Design William Lidwell, Kritina Holden, Jill Butler
Contextual Design: Defining Customer-Centered Systems Hugh Beyer, Karen Holtzblatt
The Elements of User Experience: User-Centered Design for the Web and Beyond Jesse James Garrett
Design for the Real World: Human Ecology and Social Change Victor Papanek
Design Noir: The Secret Life of Electronic Objects Anthony Dunne, Fiona Raby
Educating the Reflective Practitioner: Toward a New Design for Teaching and Learning in the Professions Donald A. Schon
Design Research: Methods and Perspectives
New Service Development and Innovation in the New Economy Bo Edvardsson, Anders Gustafsson, Michael D. Johnson, Bodil Sanden
The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community Ray Oldenburg
Simplicity Edward De Bono
The Professional Stranger: An Informal Introduction to Ethnography Michael H. Agar
Information Anxiety 2 Richard S Wurman
Envisioning Information Edward R. Tufte
The Universal Traveler: A Soft-Systems Guide to Creativity, Problem-Solving, and the Process of Reaching Goals Don Koberg, Jim Bagnall
Co-Design: A Process of Design Participation Stanley King, Merinda Conley, Bill Latimer, Drew Ferrari
Trending

Highly rated books with increasing popularity.

Designing Services with Innovative Methods: Perspectives on Service Design
Recommended

Four star rating with established community support.

Designing for the Digital Age: How to Create Human-Centered Products and Services Kim Goodwin
The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization Thomas Kelley, Jonathan Littman
Managing as Designing
Service Design Birgit Mager, Michael Gais
Design Probes Tuuli Mattelmäki
Notable

Four star rating with growing community support.

Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions Bruce Hanington, Bella Martin
Make Space: How to Set the Stage for Creative Collaboration Scott Doorley, Scott Witthoft, Hasso Plattner Institute of Design at Stanford University
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Design Charrettes for Sustainable Communities Patrick M. Condon
Design and Creativity: Policy, Management and Practice
Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design Heather Fraser
Designing for Growth: A Design Thinking Toolkit for Managers Jeanne Liedtka, Tim Ogilvie
Subject To Change: Creating Great Products & Services for an Uncertain World Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
The Craftsman Prof. Richard Sennett
Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage Adam Richardson
Prospect

Four star rating with minimal community notice.

The Service Startup: Design gets Lean Tenny Pinheiro
Supplement

Three star rating with growing community support.

Building Design Strategy: Using Design to Achieve Key Business Objectives
Do You Matter?: How Great Design Will Make People Love Your Company Robert Brunner, Stewart Emery, Russ Hall
Uncommon Service: How to Win by Putting Customers at the Core of Your Business Frances Frei, Anne Morriss
Remaindered

Poorly rated books with broad rejection from the community.

Creating Desired Futures: Solving complex business problems with Design Thinking
Unrated

Books with no star rating.

The Third Teacher: 79 Ways You Can Use Design to Transform Teaching & Learning Inc. OWP/P Cannon Design, VS Furniture, Bruce Mau Design
Management by Design: Applying Design Principles to the Work Experience Daniel W. Rasmus
What Designers Know Bryan Lawson
The Handbook of Design Management Rachel Cooper, Sabine Junginger, Thomas Lockwood, Richard Buchanan, Richard Boland, Kyung-won Chung
Library Service Design: A LITA Guide to Holistic Assessment, Insight, and Improvement Joe J. Marquez, Annie Downey
User Experience in Libraries: Applying Ethnography and Human-Centred Design
Design with Intent: 101 Patterns for Influencing Behaviour Through Design Dan Lockton, David Harrison, Neville A. Stanton