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From Products to Services: Insights and experience from companies which have embraced the service economy Laurie Young

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Design Thinking: Business Innovation Mauricio Vianna et al.

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Design Thinking - Business Innovation MaurÝcio Vianna Ysmar Vianna Isabel K. Adler Brenda Lucena Beatriz Russo
Service Design for Business: A Practical Guide to Optimizing the Customer Experience Ben Reason, vlie, Lavrans L├, Melvin Brand Flu

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Seizing the White Space: Business Model Innovation for Growth and Renewal Mark W. Johnson