As well as these technological and market factors, the design thinking consultancy innovates principally by giving new meanings to products, services or relationships.
The objective of this work is to spread the use of design culture as a strategic tool for businesses, together with the idea that financial returns are often linked with the ability to approach old issues from new angles. This book presents stages, techniques and tools illustrated through genuinely Brazilian cases to inspire and aid in the work towards innovation.
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www.mjvinnovation.co.uk — www.designthinkingbook.co.uk
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