FROM AMAZON.COM: Managing as Designing explores the design attitude, a focus for managerial analysis and decision making that draws on principles from architecture, art, and other areas of design. Based on a workshop associated with the opening of the Peter B. Lewis Building (designed by Frank Gehry), the book includes keynote speeches from Frank Gehry and Karl Weick.

The premise of this book is that managers should act not only as intelligence gatherers and decision makers, but also as designers. Though decision and design are inextricably linked in management action, managers and scholars have too long emphasized the decision face of management over the design face.