Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder, Yves Pigneur
Publication Date
July 2010
FROM AMAZON.COM: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization.

It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model — or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Business Model Generation Filed under: business, model, canvas, practical, osterwalder, innovation, stby.
 Rate this book
Guest tags and ratings are provisional. Sign in to confirm.
Jeff Howard on May 29, 2010 10:16pm
Uploaded by Jeff HowardIt looks like this book isn't available in the States until July, but until then there's a 70-page preview available on the book website.

Here's the table of contents, divided into six sections: Canvas, Patterns, Design, Strategy, Process and Outlook.

Stefan Moritz on June 15, 2010 7:37am
Great book.
Marc Stickdorn on June 25, 2010 9:40am
A must read!
Daniel Varela on November 29, 2010 1:18am
Lidia Tralli on January 3, 2011 9:15pm
I'm reading this book and I agree.. A must read
Ulrik Hogrebe on April 4, 2011 8:28am
Good read and a very useful framework for business plan innovation. Feel it needs a bit more work on the value proposition vs. customer part, but then again it might be slightly out of scope for the book.

Anybody tried the online community yet?

Paul Thurston on April 15, 2011 10:15pm
Great content, very helpful!
Marco Spies on May 2, 2011 7:12pm
This book puts an end to 100+ pages business plans nobody will ever read. Use the business model canvas instead and you will have the most important facts about your business idea at a glance.
Thomas Schönweitz on August 14, 2011 2:45pm
Excellent Tool explained very entertainingly. Highly recommended.
Simon Tucker on August 30, 2011 7:37pm
We use an adaptation of the business model canvas with many of the social ventures we create, incubate or support. It's a fantastic tool to meke sure you ask the right questions early on.
Lorne Mitchell on January 2, 2012 6:35pm
A great book which was crowd-sourced--a fantastic feat!

The business model canvas is a brilliant way to outline a business model for discussion and reflection.

One of my favourites.

Teresa Jular Pérez-Alfaro on April 14, 2014 8:21pm
Very interesting this book and, over all, the canvas, that the authors teaches us to apply correctly. I also like documentaries in which Osterwalder has participated. His vision is very important for those who try to introduce more design in business and entrepreneur vision among designers.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
By Alexander Osterwalder, Yves Pigneur
Share your perspective. Does this book belong in the service design canon? What are the most important points to take away? Please share any links to reviews or other information regarding this book or its themes.
Your Name *
E-mail Address *
Check your inbox for confirmation after you submit your comment. Follow the link in the e-mail for approval. You should only need to do this once.