Classic

Highly rated books published more than 15 years ago.

Nudge: Improving decisions about health, wealth and happiness Richard Thaler, Cass Sunstein
Service Management and Marketing: Customer Management in Service Competition Christian Grönroos
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Chet Holmes
Prospect

Four star rating with minimal community notice.

Services Marketing Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler
Services Marketing