Foundation

Highly rated with growing community support.

Branded Interactions Marco Spies
Classic

Highly rated books published more than 15 years ago.

From Products to Services: Insights and experience from companies which have embraced the service economy Laurie Young
Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Notable

Four star rating with growing community support.

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Background

Three star rating with established community support.

Service Design: Practical Access to an Evolving Field Stefan Moritz