I read a book every few days. The Ultimate Sales Machine has to be one of the best books I have ever read. I have read it 5 times and each time it further engrains the 12 key strategies that will improve your sales, marketing and management skills. When even I meet a new entrepreneur I recommend this book because it explains everything they need to know and will ultimately need to do to become successful. It starts with getting the reader in order by learning to make effective to do lists and ends with marketing products and services to massive audiences. Designers, developers or entrepreneurs of any age or skill level must read this book.