FROM AMAZON.COM: Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution.
Then, natural resources were abundant and labor was the limiting factor of production.
But now, there's a surplus of people, while natural capital natural resources and the ecological systems that provide vital life-support services is scarce and relatively expensive.
In this groundbreaking blueprint for a new economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution. Natural Capitalism describes a future in which business and environmental interests increasingly overlap, and in which companies can improve their bottom lines, help solve environmental problems and feel better about what they do all at the same time. Citing hundreds of compelling stories from a wide array of sectors, the book shows how to realize benefits both for today's shareholders and for future generations and how, by firing the unproductive tons, gallons, and kilowatt-hours it's possible to keep the people who will foster the innovation that drives future improvement.
Natural Capitalism: Creating the Next Industrial Revolution Filed under: sustainability, actor, theory.
Rate this book
Guest tags and ratings are provisional. Sign in to confirm.
Share your perspective. Does this book belong in the service design canon? What are the most important points to take away? Please share any links to reviews or other information regarding this book or its themes.
Natural Capitalism: Creating the Next Industrial Revolution
