Designing for Growth: Recommended Reading for Service Designers

Authors

Publication Date

June 2011

Publisher

Columbia University Press

FROM AMAZON.COM: Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. (9/7/11)

Designing for Growth

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One Comment

Scott Leivesley on July 31, 2014 9:49am

I found this book extremely practical and a useful guide for anyone working in an organisation that has not yet embraced design as a discipline. The 4 stage process of What Is, What If, What Wows and What Works resonates with colleagues who have not experienced design thinking. It is light on in terms of describing the mindset and stance of designers so probably needs to be read in conjunction with other books but overall great for someone who is attempting to encourage change within organisations.

Designing for Growth: A Design Thinking Toolkit for Managers
By Jeanne Liedtka, Tim Ogilvie

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