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This is Service Design Thinking: Basics - Tools - Cases
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder, Yves Pigneur
Must Read

Highly rated with established community support.

Design at Your Service Xenia Viladas
Systems Thinking in the Public Sector: The failure of the reform regime... and a manifesto for a better way John Seddon
Foundation

Highly rated with growing community support.

Branded Interactions Marco Spies
Touchpoint: The Journal of Service Design
Design for Services Dr Anna Meroni, Dr Daniela Sangiorgi
The Value of Nothing: How to Reshape Market Society and Redefine Democracy Raj Patel
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Chet Holmes
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers Dave Gray, Sunni Brown, James Macanufo
Discovery

Highly rated but with minimal community notice.

Service Design: From Insight to Implementation Andy Polaine, Lavrans L°vlie, Ben Reason
Service Design by Industrial Designers
Service Design with Theory
Interaction- und Interfacedesign: Web-, Game-, Produkt- und Servicedesign Usability und Interface als Corporate Identity Torsten Stapelkamp
The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations Lucy Kimbell
Service Design for Business: A Practical Guide to Optimizing the Customer Experience Ben Reason, vlie, Lavrans L├, Melvin Brand Flu
Service-Dominant Logic: Premises, Perspectives, Possibilities Robert F. Lusch, Stephen L. Vargo
Value Proposition Design: How to Create Products and Services Customers Want Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Classic

Highly rated books published more than 15 years ago.

New Service Development and Innovation in the New Economy Bo Edvardsson, Anders Gustafsson, Michael D. Johnson, Bodil Sanden
The Experience Economy: Work Is Theater & Every Business a Stage B. Joseph Pine, James H. Gilmore
Service Breakthroughs James L. Heskett
Service Management and Marketing: Customer Management in Service Competition Christian Gr÷nroos
The Service Profit Chain James L. Heskett, W. Earl Sasser, Leonard A. Schlesinger
Service Design Book Colin Rudd, Vernon Lloyd
In the Bubble: Designing in a Complex World John Thackara
Contextual Design: Defining Customer-Centered Systems Hugh Beyer, Karen Holtzblatt
The Professional Stranger: An Informal Introduction to Ethnography Michael H. Agar
Bringing User Experience to Healthcare Improvement: The Concepts, Methods and Practices of Experience-based Design Paul Bate, Glenn Robert
Purple Cow: Transform Your Business by Being Remarkable Seth Godin
Universal Principles of Design William Lidwell, Kritina Holden, Jill Butler
Trending

Highly rated books with increasing popularity.

From Products to Services: Insights and experience from companies which have embraced the service economy Laurie Young
Designing Services with Innovative Methods: Perspectives on Service Design
Recommended

Four star rating with established community support.

Designing for the Digital Age: How to Create Human-Centered Products and Services Kim Goodwin
Service Design Birgit Mager, Michael Gais
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures Dan Roam
Notable

Four star rating with growing community support.

Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions Bruce Hanington, Bella Martin
Subject To Change: Creating Great Products & Services for an Uncertain World Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
The Checklist Manifesto: How to Get Things Right Atul Gawande
The Craftsman Prof. Richard Sennett
Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage Adam Richardson
Prospect

Four star rating with minimal community notice.

The Service Startup: Design gets Lean Tenny Pinheiro
Services Marketing Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler
Background

Three star rating with established community support.

Service Design: Practical Access to an Evolving Field Stefan Moritz
Supplement

Three star rating with growing community support.

Uncommon Service: How to Win by Putting Customers at the Core of Your Business Frances Frei, Anne Morriss
Unrated

Books with no star rating.

Design-inspired Innovation James M. Utterback, Bengt-Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, Roberto Verganti
Service Management: Strategy and Leadership in Service Business Richard Normann
Library Service Design: A LITA Guide to Holistic Assessment, Insight, and Improvement Joe J. Marquez, Annie Downey