Foundation

Highly rated with growing community support.

Design Thinking: Business Innovation Mauricio Vianna et al.
Design Thinking: Business Innovation
Mauricio Vianna et al.
Discovery

Highly rated but with minimal community notice.

Service Design with Theory
Living with Complexity Donald A. Norman
Value Proposition Design: How to Create Products and Services Customers Want Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams James Kalbach
Classic

Highly rated books published more than 15 years ago.

The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell
Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Nudge: Improving decisions about health, wealth and happiness Richard Thaler, Cass Sunstein
The Design of Everyday Things Donald A. Norman
Content Strategy for the Web Kristina Halvorson
Educating the Reflective Practitioner: Toward a New Design for Teaching and Learning in the Professions Donald A. Schon
Flow: The Psychology of Optimal Experience Mihaly Csikszentmihalyi
The Universal Traveler: A Soft-Systems Guide to Creativity, Problem-Solving, and the Process of Reaching Goals Don Koberg, Jim Bagnall
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder, Yves Pigneur
Prospect

Four star rating with minimal community notice.

Services Marketing Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler
Services Marketing
Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler
Background

Three star rating with established community support.

Rules of Thumb: How to Stay Productive and Inspired Even in the Most Turbulent Times Alan M. Webber
Rules of Thumb: How to Stay Productive and Inspired Even in the Most Turbulent Times
Alan M. Webber
Supplement

Three star rating with growing community support.

Building Design Strategy: Using Design to Achieve Key Business Objectives
Do You Matter?: How Great Design Will Make People Love Your Company Robert Brunner, Stewart Emery, Russ Hall
Unrated

Books with no star rating.

Digital Ground: Architecture, Pervasive Computing, and Environmental Knowing Malcolm McCullough
Design-inspired Innovation James M. Utterback, Bengt-Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, Roberto Verganti