BOOK JACKET — There is a paradox. Throughout the world, companies and organizations are trying to compete in a world of economic and technological change that is moving faster than ever. They urgently need people who are creative, innovative and flexible. Too often they can't find them. Why is this? What's the real problem — and what should be done about it?

Out of Our Minds answers three vital questions for all organisations that have a serious strategic interest in creativity and innovation. In Out of Our Minds, Ken Robinson argues that organizations are trying to fix a downstream problem that originates in schools and universities. Most people leave education with no idea what their real abilities are. He says what all organizations, including those in education, can do immediately to recover people's creative talents. Robinson also argues for radical changes in how we think about intelligence and human resources and in how we educate people to meet the extraordinary challenges of living and working in the 21st century.