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This is Service Design Thinking: Basics - Tools - Cases
Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis Jon Kolko
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder, Yves Pigneur
Must Read

Highly rated with established community support.

Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures Dan Roam
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
Servicedesign Søren Bechmann
Design at Your Service Xenia Viladas
Foundation

Highly rated with growing community support.

A Fine Line: How Design Strategies Are Shaping the Future of Business Hartmut Esslinger
Branded Interactions Marco Spies
The Value of Nothing: How to Reshape Market Society and Redefine Democracy Raj Patel
Wired to Care: How Companies Prosper When They Create Widespread Empathy Dev Patnaik
The Element: How Finding Your Passion Changes Everything Sir Ken Robinson
Glimmer: How Design Can Transform Your Life, Your Business, and Maybe Even the World Warren Berger
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers Dave Gray, Sunni Brown, James Macanufo
Touchpoint: The Journal of Service Design
Design for Services Dr Anna Meroni, Dr Daniela Sangiorgi
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries
Discovery

Highly rated but with minimal community notice.

Design Thinking - Business Innovation Maurício Vianna Ysmar Vianna Isabel K. Adler Brenda Lucena Beatriz Russo
Service Design: From Insight to Implementation Andy Polaine, Lavrans Løvlie, Ben Reason
Service Design by Industrial Designers
Service Design with Theory
The Ten Principles Behind Great Customer Experiences Matt Watkinson
Interaction- und Interfacedesign: Web-, Game-, Produkt- und Servicedesign Usability und Interface als Corporate Identity Torsten Stapelkamp
The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations Lucy Kimbell
Service Design for Business: A Practical Guide to Optimizing the Customer Experience Ben Reason, vlie, Lavrans LÃ, Melvin Brand Flu
Service-Dominant Logic: Premises, Perspectives, Possibilities Robert F. Lusch, Stephen L. Vargo
Value Proposition Design: How to Create Products and Services Customers Want Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams James Kalbach
Classic

Highly rated books published more than 15 years ago.

The Experience Economy: Work Is Theater & Every Business a Stage B. Joseph Pine, James H. Gilmore
From Products to Services: Insights and experience from companies which have embraced the service economy Laurie Young
New Service Development and Innovation in the New Economy Bo Edvardsson, Anders Gustafsson, Michael D. Johnson, Bodil Sanden
Service Breakthroughs James L. Heskett
The Universal Traveler: A Soft-Systems Guide to Creativity, Problem-Solving, and the Process of Reaching Goals Don Koberg, Jim Bagnall
Understanding Comics: The Invisible Art Scott McCloud
Bringing User Experience to Healthcare Improvement: The Concepts, Methods and Practices of Experience-based Design Paul Bate, Glenn Robert
How to Be an Explorer of the World: Portable Life Museum Keri Smith
Systems Thinking in the Public Sector: The failure of the reform regime... and a manifesto for a better way John Seddon
The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community Ray Oldenburg
Service Management and Marketing: Customer Management in Service Competition Christian Grönroos
The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell
The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization Thomas Kelley, Jonathan Littman
Subject To Change: Creating Great Products & Services for an Uncertain World Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Everything Is Miscellaneous: The Power of the New Digital Disorder David Weinberger
The Elements of User Experience: User-Centered Design for the Web and Beyond Jesse James Garrett
Nudge: Improving decisions about health, wealth and happiness Richard Thaler, Cass Sunstein
Sketching User Experiences: Getting the Design Right and the Right Design Bill Buxton
The Service Profit Chain James L. Heskett, W. Earl Sasser, Leonard A. Schlesinger
The Design of Everyday Things Donald A. Norman
Design for the Real World: Human Ecology and Social Change Victor Papanek
Service Design Book Colin Rudd, Vernon Lloyd
Design and the Elastic Mind
Educating the Reflective Practitioner: Toward a New Design for Teaching and Learning in the Professions Donald A. Schon
Design Research: Methods and Perspectives
Trending

Highly rated books with increasing popularity.

Designing Services with Innovative Methods: Perspectives on Service Design
Recommended

Four star rating with established community support.

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures Dan Roam
Designing for the Digital Age: How to Create Human-Centered Products and Services Kim Goodwin
Service Design Birgit Mager, Michael Gais
Notable

Four star rating with growing community support.

Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage Adam Richardson
Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions Bruce Hanington, Bella Martin
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
The Checklist Manifesto: How to Get Things Right Atul Gawande
Design and Creativity: Policy, Management and Practice
Life Inc.: How the World Became a Corporation and How to Take It Back Douglas Rushkoff
Switch: How to Change Things When Change Is Hard Chip Heath, Dan Heath
Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design Heather Fraser
Make Space: How to Set the Stage for Creative Collaboration Scott Doorley, Scott Witthoft, Hasso Plattner Institute of Design at Stanford University
Prospect

Four star rating with minimal community notice.

The Service Startup: Design gets Lean Tenny Pinheiro
Services Marketing Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler
Background

Three star rating with established community support.

Service Design: Practical Access to an Evolving Field Stefan Moritz
Rules of Thumb: How to Stay Productive and Inspired Even in the Most Turbulent Times Alan M. Webber
Supplement

Three star rating with growing community support.

Do You Matter?: How Great Design Will Make People Love Your Company Robert Brunner, Stewart Emery, Russ Hall
The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action Jeffrey Pfeffer, Robert I. Sutton
Uncommon Service: How to Win by Putting Customers at the Core of Your Business Frances Frei, Anne Morriss
Unrated

Books with no star rating.

Design-inspired Innovation James M. Utterback, Bengt-Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, Roberto Verganti
Service Management: Strategy and Leadership in Service Business Richard Normann
Sustainable Everyday: Scenarios of Urban Life Ezio Manzini, Francois Jegou
Digital Ground: Architecture, Pervasive Computing, and Environmental Knowing Malcolm McCullough
What Designers Know Bryan Lawson
Designing with Progressive Enhancement: Building the Web that Works for Everyone Todd Parker, Scott Jehl, Maggie Costello Wachs, Patty Toland
Sources of Power: How People Make Decisions Gary Klein
The Handbook of Design Management Rachel Cooper, Sabine Junginger, Thomas Lockwood, Richard Buchanan, Richard Boland, Kyung-won Chung
Seizing the White Space: Business Model Innovation for Growth and Renewal Mark W. Johnson
Library Service Design: A LITA Guide to Holistic Assessment, Insight, and Improvement Joe J. Marquez, Annie Downey
User Experience in Libraries: Applying Ethnography and Human-Centred Design