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This is Service Design Thinking: Basics - Tools - Cases
Foundation

Highly rated with growing community support.

The Value of Nothing: How to Reshape Market Society and Redefine Democracy Raj Patel
Branded Interactions Marco Spies
Classic

Highly rated books published more than 15 years ago.

The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community Ray Oldenburg
The Experience Economy: Work Is Theater & Every Business a Stage B. Joseph Pine, James H. Gilmore
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Chet Holmes
Universal Principles of Design William Lidwell, Kritina Holden, Jill Butler