Service Management and Marketing: Customer Management in Service Competition Christian Grönroos
Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Universal Principles of Design William Lidwell, Kritina Holden, Jill Butler
Contextual Design: Defining Customer-Centered Systems Hugh Beyer, Karen Holtzblatt
The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell
The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community Ray Oldenburg
Systems Thinking in the Public Sector: The failure of the reform regime... and a manifesto for a better way John Seddon
Mental Models: Aligning Design Strategy with Human Behavior Indi Young
Cradle to Cradle: Remaking the Way We Make Things Michael Braungart
Co-Design: A Process of Design Participation Stanley King, Merinda Conley, Bill Latimer, Drew Ferrari