Discovery

Highly rated but with minimal community notice.

Outside In: The Power of Putting Customers at the Center of Your Business Harley Manning, Kerry Bodine
The Ten Principles Behind Great Customer Experiences Matt Watkinson
Service Design for Business: A Practical Guide to Optimizing the Customer Experience Ben Reason, vlie, Lavrans LÃ, Melvin Brand Flu
Value Proposition Design: How to Create Products and Services Customers Want Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Classic

Highly rated books published more than 15 years ago.

Contextual Design: Defining Customer-Centered Systems Hugh Beyer, Karen Holtzblatt
Service Management and Marketing: Customer Management in Service Competition Christian Grönroos
Notable

Four star rating with growing community support.

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood
Supplement

Three star rating with growing community support.

Uncommon Service: How to Win by Putting Customers at the Core of Your Business Frances Frei, Anne Morriss
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
Frances Frei, Anne Morriss