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This is Service Design Thinking: Basics - Tools - Cases
Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis Jon Kolko
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder, Yves Pigneur
Must Read

Highly rated with established community support.

Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures Dan Roam
The Design of Business: Why Design Thinking is the Next Competitive Advantage Roger L. Martin
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
Foundation

Highly rated with growing community support.

Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers Dave Gray, Sunni Brown, James Macanufo
A Fine Line: How Design Strategies Are Shaping the Future of Business Hartmut Esslinger
Storytelling for User Experience: Crafting Stories for Better Design Whitney Quesenbery, Kevin Brooks
The Element: How Finding Your Passion Changes Everything Sir Ken Robinson
Content Strategy for the Web Kristina Halvorson
Design for Services Dr Anna Meroni, Dr Daniela Sangiorgi
Where Good Ideas Come From: The Natural History of Innovation Steven Johnson
101 Design Methods: A Structured Approach for Driving Innovation in Your Organization Vijay Kumar
The Value of Nothing: How to Reshape Market Society and Redefine Democracy Raj Patel
Touchpoint: The Journal of Service Design
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean Roberto Verganti
Design Thinking: Business Innovation Mauricio Vianna et al.
Discovery

Highly rated but with minimal community notice.

Service Design by Industrial Designers
Service Design for Business: A Practical Guide to Optimizing the Customer Experience Ben Reason, vlie, Lavrans LÃ, Melvin Brand Flu
Service-Dominant Logic: Premises, Perspectives, Possibilities Robert F. Lusch, Stephen L. Vargo
Service Design: From Insight to Implementation Andy Polaine, Lavrans Løvlie, Ben Reason
The Fifth Discipline Peter M. Senge
Web X.0: Erfolgreiches Webdesign und professionelle Webkonzepte. Gestaltungsstrategien, Styleguides und Layouts fyr stationare und mobile Medien Torsten Stapelkamp
The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations Lucy Kimbell
Personal Revolutions: A Short Course in Realness Mr Oli Anderson
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams James Kalbach
Classic

Highly rated books published more than 15 years ago.

Envisioning Information Edward R. Tufte
If Disney Ran Your Hospital: 9 1/2 Things You Would Do Differently Fred Lee
Managing as Designing
New Service Development and Innovation in the New Economy Bo Edvardsson, Anders Gustafsson, Michael D. Johnson, Bodil Sanden
Writing Ethnographic Fieldnotes Robert M. Emerson, Rachel I. Fretz, Linda L. Shaw
Design Noir: The Secret Life of Electronic Objects Anthony Dunne, Fiona Raby
Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace Gordon MacKenzie
Design Charrettes for Sustainable Communities Patrick M. Condon
Systems Thinking in the Public Sector: The failure of the reform regime... and a manifesto for a better way John Seddon
The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization Thomas Kelley, Jonathan Littman
Subject To Change: Creating Great Products & Services for an Uncertain World Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
The Elements of User Experience: User-Centered Design for the Web and Beyond Jesse James Garrett
From Products to Services: Insights and experience from companies which have embraced the service economy Laurie Young
Design for the Real World: Human Ecology and Social Change Victor Papanek
A Whole New Mind: Why Right-Brainers Will Rule the Future Daniel H. Pink
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Chet Holmes
Educating the Reflective Practitioner: Toward a New Design for Teaching and Learning in the Professions Donald A. Schon
Mental Models: Aligning Design Strategy with Human Behavior Indi Young
Facilitator's Guide to Participatory Decision-Making Sam Kaner
The Experience Economy: Work Is Theater & Every Business a Stage B. Joseph Pine, James H. Gilmore
Contextual Design: Defining Customer-Centered Systems Hugh Beyer, Karen Holtzblatt
Simplicity Edward De Bono
The Professional Stranger: An Informal Introduction to Ethnography Michael H. Agar
The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell
Information Anxiety 2 Richard S Wurman
Understanding Comics: The Invisible Art Scott McCloud
Everything Is Miscellaneous: The Power of the New Digital Disorder David Weinberger
Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community Ray Oldenburg
Purple Cow: Transform Your Business by Being Remarkable Seth Godin
Sketching User Experiences: Getting the Design Right and the Right Design Bill Buxton
The Universal Traveler: A Soft-Systems Guide to Creativity, Problem-Solving, and the Process of Reaching Goals Don Koberg, Jim Bagnall
Co-Design: A Process of Design Participation Stanley King, Merinda Conley, Bill Latimer, Drew Ferrari
Trending

Highly rated books with increasing popularity.

Designing Services with Innovative Methods: Perspectives on Service Design
Recommended

Four star rating with established community support.

Designing for the Digital Age: How to Create Human-Centered Products and Services Kim Goodwin
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures Dan Roam
Notable

Four star rating with growing community support.

The Craftsman Prof. Richard Sennett
Life Inc.: How the World Became a Corporation and How to Take It Back Douglas Rushkoff
Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design Heather Fraser
Make Space: How to Set the Stage for Creative Collaboration Scott Doorley, Scott Witthoft, Hasso Plattner Institute of Design at Stanford University
Designing for Growth: A Design Thinking Toolkit for Managers Jeanne Liedtka, Tim Ogilvie
Switch: How to Change Things When Change Is Hard Chip Heath, Dan Heath
Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage Adam Richardson
Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions Bruce Hanington, Bella Martin
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Design and Creativity: Policy, Management and Practice
The Checklist Manifesto: How to Get Things Right Atul Gawande
Background

Three star rating with established community support.

Service Design: Practical Access to an Evolving Field Stefan Moritz
Supplement

Three star rating with growing community support.

The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action Jeffrey Pfeffer, Robert I. Sutton
Small Is Beautiful: Economics as if People Mattered E. F. Schumacher
Uncommon Service: How to Win by Putting Customers at the Core of Your Business Frances Frei, Anne Morriss
The Power of Less: The 6 Essential Productivity Principles That Will Change Your Life Leo Babauta
Remaindered

Poorly rated books with broad rejection from the community.

Creating Desired Futures: Solving complex business problems with Design Thinking
Unrated

Books with no star rating.

Sustainable Everyday: Scenarios of Urban Life Ezio Manzini, Francois Jegou
The Third Teacher: 79 Ways You Can Use Design to Transform Teaching & Learning Inc. OWP/P Cannon Design, VS Furniture, Bruce Mau Design
Problem Solving 101: A Simple Book for Smart People Ken Watanabe
Designing with Progressive Enhancement: Building the Web that Works for Everyone Todd Parker, Scott Jehl, Maggie Costello Wachs, Patty Toland
Seizing the White Space: Business Model Innovation for Growth and Renewal Mark W. Johnson
Screen- und Interfacedesign: Gestaltung und Usability fyr Hard- und Software Torsten Stapelkamp
Sources of Power: How People Make Decisions Gary Klein
Design with Intent: 101 Patterns for Influencing Behaviour Through Design Dan Lockton, David Harrison, Neville A. Stanton