Interesting read on how product companies have redefined themselves as service companies. It has previously been used as an introductionary book to a service perspective for the service design students here in Linköping. Readers should be aware that the service management use of the term service design is much narrower than the design version. I'd say the term "New Service Development" roughly corresponds to what we call service design.

A key phrase from Nick's orgininal text above is "introduce", as it is an overview book (see note on copy below).

A few words on the copy: Studentlitteratur is a Swedish publishing house which specializes in course literature for university, with their books being written with that specific purpose. And the print being adapted according to the student target group; price is more valued than high quality print or type set. Formulations are usually adapted for an easy and quick read as well (although this specific book is less so than their general publications).