Creating Desired Futures: Solving complex business problems with Design Thinking
Michael Shamiyeh
Publication Date
June 2010
Birkhäuser Architecture
FROM AMAZON.COM: Today s society is making great leaps in its effort to obtain ever more and ever more specific know-how in various specialties, with the consequence that the structures of today s companies are become increasingly complex.

This in turn leads to problems at the points of interface, which calls for a comprehensive approach to solutions.

Creating Desired Futures defines design a creative, analytical method to develop and explore alternative solutions to complex problems, and it shows that design is particularly well suited to the business world s current need for innovative strategies.

In twenty-four essays by designers, architects, and representatives of large companies such as Nike and Shell, the book shows how such a design-based approach can help define, assess, and solve problems for companies. It presents not only specific strategies from actual practice but also innovative approaches from the world of corporate consulting. Essays by researchers and teachers discuss theoretical aspects of the subject "Design Thinking."

Creating Desired Futures: Solving complex business problems with Design Thinking
Filed under: design thinking, models.
 Rate this book
Guest tags and ratings are provisional. Sign in to confirm.
Share your perspective. Does this book belong in the service design canon? What are the most important points to take away? Please share any links to reviews or other information regarding this book or its themes.
Your Name *
E-mail Address *
Check your inbox for confirmation after you submit your comment. Follow the link in the e-mail for approval. You should only need to do this once.