We-Think: Mass innovation, not mass production
Charles Leadbeater
Publication Date
July 2009
Profile Books
Charles Leadbeater explores the ways in which mass collaboration is dramatically reshaping our approach to work, play, and communication.

Society is no longer based on mass consumption but on mass participation. New forms of collaboration — such as Wikipedia, Facebook, MySpace, and YouTube — are paving the way for an age in which people want to be players, rather than mere spectators, in the production process. We-Think explains how the rise of mass collaboration will affect us and the world in which we live.

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Three Comments
Daniela Sangiorgi on June 14, 2010 8:39am
The section on Public Services 2.0 is particularly interesting as it provides with examples and inspiring directions for the development of the Welfare State.

How can Service Design practice open to Mass Innovation?

Qin Han on June 24, 2010 9:52am
it is an interesting book and inspiring to social mass media, but I would take caution to some of the arguments presented in this book, as there seems to be a confusion between information and knowledge. More information never equals more knowledge. And what web really give us is a double side coin.
Jeff Howard on August 24, 2010 6:48am
The front cover presents a quote from the Daily Telegraph: "A love letter to the web's emerging culture of sharing." That's a pretty good description. It's a very web-centric book; the community insights reminded me of Clay Shirky's "Here Comes Everybody," which I enjoyed more.

The section on public services is in Chapter 5: How Far Will We-Think Spread?

We-Think: Mass innovation, not mass production
By Charles Leadbeater
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  1. You are what you share
  2. The roots of We-Think
  3. How We-Think works (and not)
  4. The We-Think business
  5. How far will We-Think spread?
  6. For better or worse?
  7. As we may think