Building Design Strategy: Using Design to Achieve Key Business Objectives
Thomas Lockwood, Thomas Walton
Publication Date
January 2009
Allworth Press
FROM AMAZON.COM: How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy.

This anthology of provocative essays, each written by a key player or analyst, offers dozens of ideas for creating and maintaining a successful corporate design strategy.

Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights.

Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.
Building Design Strategy: Using Design to Achieve Key Business Objectives
 Rate this book
Guest tags and ratings are provisional. Sign in to confirm.
Share your perspective. Does this book belong in the service design canon? What are the most important points to take away? Please share any links to reviews or other information regarding this book or its themes.
Your Name *
E-mail Address *
Check your inbox for confirmation after you submit your comment. Follow the link in the e-mail for approval. You should only need to do this once.