Building Design Strategy: Using Design to Achieve Key Business Objectives
Editors
Thomas Lockwood, Thomas Walton
Publication Date
January 2009
Publisher
Allworth Press
FROM AMAZON.COM: How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy.

This anthology of provocative essays, each written by a key player or analyst, offers dozens of ideas for creating and maintaining a successful corporate design strategy.

Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights.

Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.
Building Design Strategy: Using Design to Achieve Key Business Objectives
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