The Design of Everyday Things
Donald A. Norman
Publication Date
September 2002
Basic Books
Don't let the "Things" in the title fool you. The basic principles of design explored by Donald Norman apply as much to services and interactions as they do to products (which are the main focus of this book, originally published in 1988).

I basically use the main ideas in the book as a checklist, to make sure that the interaction we are designing is as intuitive as possible for the user (i.e. providing feedback — is the result of an action taken by the user always visible to her?).

This is one of those classics that changes the way you see the world and that you come back to from time to time.
The Design of Everyday Things Filed under: design, principles, classic, human centered design, psychology of design.
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Two Comments
Mridu Singh on November 12, 2016 10:04am
Great book! Eye opener
Erico Fileno on August 5, 2019 1:14pm
The Design of Everyday Things
By Donald A. Norman
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  1. The Psychopathology of Everyday Things
  2. The Psychology of Everyday Actions
  3. Knowledge in the Head and in the World
  4. Knowing What to Do
  5. To Err is Human
  6. The Design Challenge
  7. User-Centered Design